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BRAND STORY
CJ Logistics, The Global Leader of Logistics Innovation
CJ Logistics’ CI (Corporate Identity) consists of three parts; hexagon, 30° graphic and royal blue. The hexagon stands for the global logistics hub; 30° angled graphic motif communicates speed; and CJ blue color delivers a professional image that showcases CJ Logistics’ competencies in smart and convenient customer services.
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CJ GROUP
CJ’s new lifestyles make your day new and special.
CJ will continue to deliver new lifestyles
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Delicious World
FOOD & FOOD SERVICE
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Healthy World
BIO & PHARMA
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Convenient World
RETAIL & LOGISTICS
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Joyful World
ENTERTAINMENT & MEDIA
1953-1989
The Pioneer Years
- 1953Foundation of CheilJedang
Production of Korea’s first sugar
- 1962Began Korea’s earliest sugar export
- 1965Launched flagship food brand Beksul
- 1980Exceeded 100 million USD in exports
Entered meat processing industry
- 1984Entered pharmaceutical industry
Established a integrated research center
- 1987Entered frozen foods industry
1990-1999
Laying the Groundwork
- 1993Declared CheilJedang as a separate legal entity
- 1995Entered the film industry, joint venture with DreamWorks
- 1996Constitution of CheilJedang Group
Launched Hetbahn, Korea’s first precooked rice product
- 1997Launched VIPS, a premium steakhouse brand
Launched TOUS les JOURS, a healthy bakery brand
- 1998Entered retail & logistics industry, established CJ GLS
- 1999Opened Olive Young, Korea’s first health & beauty store
2000-2010
Total Lifestyle Group
- 2000Entered the cable network industry (current CJ HelloVision)
Acquired Korea’s biggest TV homeshopping channel (current CJ O Shopping)
- 2002Constitution of CJ Group
Launched A Twosome Place, a premium dessert cafe chain
- 2005Established CJ Welfare Foundation and CJ Donors Camp
- 2006Secured Mnet, a top music channel
Launched tvN, a total entertainment channel
Established CJ Culture Foundation
- 2009Hosted Mnet Asian Music Awards (MAMA)
- 2010Launched Bibigo, a global K-food brand
2011-2016
Global Company that Creates Culture
- 2011Opened CGV Cheongdam CineCity, Korea’s first cultureplex theater
Established CJ E&M
- 2012Launched Hello Mobile, a telecommunications service
Hosted KCON, a Korean cultural festival in LA
- 2013Established CJ Logistics
Opened Season’s Table, a healthy Korean cuisine
- 2014Exceeded 200th CJ Foodville global branch opening
- 2016Reached peak cable TV viewership rating of 19.6% on the final episode of Reply 1988
Exceeded 800th Olive Young branch opening
Bibigo dumplings ranked No.1 in the U.S. market
Totaled 1.7 billion Hetbahn units since launch 20 years ago
1953-1989
The Pioneer Years
- 1953Foundation of CheilJedang
Production of Korea’s first sugar
- 1962Began Korea’s earliest sugar export
- 1965Launched flagship food brand Beksul
- 1980Exceeded 100 million USD in exports
Entered meat processing industry
- 1984Entered pharmaceutical industry
Established a integrated research center
- 1987Entered frozen foods industry
1990-1999
Laying the Groundwork
- 1993Declared CheilJedang as a separate legal entity
- 1995Entered the film industry, joint venture with DreamWorks
- 1996Constitution of CheilJedang Group
Launched Hetbahn, Korea’s first precooked rice product
- 1997Launched VIPS, a premium steakhouse brand
Launched TOUS les JOURS, a healthy bakery brand
- 1998Entered retail & logistics industry, established CJ GLS
- 1999Opened Olive Young, Korea’s first health & beauty store
2000-2010
Total Lifestyle Group
- 2000Entered the cable network industry (current CJ HelloVision)
Acquired Korea’s biggest TV homeshopping channel (current CJ O Shopping)
- 2002Constitution of CJ Group
Launched A Twosome Place, a premium dessert cafe chain
- 2005Established CJ Welfare Foundation and CJ Donors Camp
- 2006Secured Mnet, a top music channel
Launched tvN, a total entertainment channel
Established CJ Culture Foundation
- 2009Hosted Mnet Asian Music Awards (MAMA)
- 2010Launched Bibigo, a global K-food brand
2011-2016
Global Company that Creates Culture
- 2011Opened CGV Cheongdam CineCity, Korea’s first cultureplex theater
Established CJ E&M
- 2012Launched Hello Mobile, a telecommunications service
Hosted KCON, a Korean cultural festival in LA
- 2013Established CJ Logistics
Opened Season’s Table, a healthy Korean cuisine
- 2014Exceeded 200th CJ Foodville global branch opening
- 2016Reached peak cable TV viewership rating of 19.6% on the final episode of Reply 1988
Exceeded 800th Olive Young branch opening
Bibigo dumplings ranked No.1 in the U.S. market
Totaled 1.7 billion Hetbahn units since launch 20 years ago
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SPONSORSHIP
CJ Logistics contributes to development of sports and spread of Korean culture.
CJ Logistics’ sponsorships include talented and young professional golfers, motor racing teams and Hallyu events.
Motorsports
CJ Logistics promotes motor-sport culture in Korea and beyond.
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Golf
CJ Logistics’ sponsorship program designs the brighter future in Korea.
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K-Culture
CJ Logistics delivers K-Culture, Hallyu to the global audiences.
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MARKETING RESOURCES
CJ Logistics will always maintain its relentless pursuit of logistics excellence
around the world.
SHORTCUTS
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CJ Logistics and its world class connections with NEW FAMILY lead the global logistics innovation.
Ever since it has taken the first step in the land of great potential, China, CJ Logistics has increased its presence as an innovator, and continued to increase its affiliates in China and other countries through mergers & acquisitions and joint venture.
