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CJ Logistics' Story

CJ Logistics plays a major role in global logistics innovation

Brand Story

Delivering and spreading CJ’s value propositions, Global logistics network hub
Delivering and spreading CJ’s value propositions, Global logistics network hub
As the global logistics network hub, CJ Logistics delivers and spreads CJ’s value propositions – health, happiness and convenience to the world.
CJ Logistics’ graphic motif delivers brand values - ‘mobility’ of values, ‘speed’ in logistics industry and “smart flow” of logistics experienced by customers through design elements covering CJ Logistics’ local leadership and its ambition to become the global top 5 logistics service provider.
  • Global Logistics Hub
    Global Logistics Hub
    CJ Logistics’ graphic motif, the hexagon grid system stands for the global logistics hub. The hexagon grid system also delivers consistent and expanding image.
  • Color patterns that indicate speed and mobility
    Color patterns that indicate speed and mobility
    30° angled graphic motif over the hexagon grid system delivers CJ Logistics unique brand values. It ideally arrange visual elements and create a sense of dynamics that show speed and smart flow of logistics.
  • #0080c6

    CJ Blue
    Convenient, Smart, Reliable
  • #e42f44

    CJ Red
    Healthy, Safe, Accurate
  • #ec8922

    CJ Yellow
    Kind, Enjoyable
  • CJ Chrome
    Stable, Unique
  • #cdcdce

    CJ Silver
    Luxurious
Color System
CJ’s unique Blossom Colors create a unity. CJ Chrome and CJ Silver can deliver an impressive and professional brand image to customers.
  • 본고딕 NotoSans Korean
    CJ대한통운은 성공적 비즈니스 혁신을 주도할 수 있는 최적화된 SCM 물류 솔루션을 제공해 드립니다. 글로벌 물류시장과 다양한 산업군에 대한 폭넓은 연구와 이해, 첨단 물류기술을 바탕으로 최정상급 SCM 전문가로 구성된 국내유일한 실행 기반의 TSCP로서 고객기업에 글로벌 물류혁신의 비전과 경쟁 우위 확보를 위한 최적화된 솔루션을 제공하고 있습니다.
  • Gotham
    CJ Logistics has accumulated its own unrivaled knowhow in terms of the maritime transport of superheavy weight. Equipped with vessels exclusive for heavy freight transport such as 2 units of 15,000 tonnage self propelling ship and 1 unit of 12,000 tonnage large barge, and also with the modernized transport facilites of heavy freight and logistics infrastructure.
Font System
Korean font, Noto Sans Korean typeface is highly readable and utility text face. English font, Gotham typeface represents confidence, masculine and reliability.

iF DESIGN AWARD 2017
Entry - Corporate Identity & Brand Identity

CJ Logistics is recognized for its CI & BI renewal design quality by being awarded “Entry” of iF Design Award. The iF Design Award is one of the world's top three international design awards along with the Red Dot Design Award and IDEA Design Award, and CJ Logistics is the first winner among Korean logistics companies.

Historicity and Application, CJ Logistics' Corporate Identity (CI)
Basically, CJ Logistics’ corporate identity follows a CJ Group’s primary CI of blossom image. The Korean CI ‘CJ대한통운(CJ Daehan Tongwoon)’ represents its historical significance and strong brand awareness in the local market while the English CI ‘CJ Logistics’ is for a wider application and expansion in the global market.

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