CJ Logistics, which delivers love, joy and happiness to customers around the world, announced 5 new brand personalities and a new brand slogan reflecting its brand vision to reinforce communication with customers.
5 BRAND PERSONALITIES CONTAINING THE VISION OF THE LOGISTICS INDUSTRY
The 5 brand personalities are based on its core competencies. They are the core values derived from the expected value of customers, such as ‘convenient logistics service giving trust and joy,’ and the vision of the logistics industry, i.e. ‘logistics service optimized for customers on the basis of automation technology.’ In the future, CJ Logistics is planning to capitalize on the 5 brand personalities to engage in brand communication in earnest. Let’s take a closer look at associated businesses and the message delivered by each brand personality.
The Middle East is growing rapidly based on its abundant natural resources. In this region, a great number of large-scale plant construction are underway for oil refineries and nuclear power plants. As a global logistics company, CJ Logistics joined the plant construction EPC (Engineering, Procurement, and Construct...
The Korea’s biggest logistics exhibition ‘2020 KOREA MAT’ was held at KINTEX, for 4 days from July 27 to 30. As a global innovative logistics company that leads the logistics paradigm, We had organized experience-oriented contents that allow visitors to see and identify the past and present's...
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