Trend Designing e-commerce logistics innovations with the CJ Logistics e-fulfillment service! Kim Dae-chul and Kim Pyung-hwa from HQ e-Commerce division
2021. 11. 30



COVID-19 has shifted the center of our lives from offline to online. The non-face-to-face lifestyle has taken root in how we work, relax, and consume, thus intensifying competition in e-commerce. The question is, how will we replicate the offline shopping experience of purchasing a product immediately online? It means that faster and more accurate shipments that meet consumer needs and a matching logistics system have become essential for e-commerce business.


01 Order by midnight, get it the next day!
 
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In the first half of 2020 when COVID-19 shook the nation, CJ Logistics released its CJ Logistics e-Fulfillment Service, which is specialized in e-commerce. A fulfillment service is an integrated logistics service that handles storage, packaging, delivery, and returns on behalf of an e-commerce business. Once an order is made, a product in the warehouse is packaged and then shipped, so as long as a customer makes an order by midnight, he/she can receive the product the next day. This raises efficiency of logistics operation for e-commerce business, while improving convenience for consumers when using such a service. 
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Before, you had to place an order online before 3pm to get the product the next day because you had to go back and forth between the seller, distributor, and the logistics operator. CJ Logistics developed an integrated fulfillment service model that merges a parcel hub terminal and the fulfillment center. As a result, customers can receive anything they order before midnight the very next day. (Kim Dae-chul, e-Commerce HQ) 
Before, you had to place an order online before 3pm to get the product the next day because you had to go back and forth between the seller, distributor, and the logistics operator. CJ Logistics developed an integrated fulfillment service model that merges a parcel hub terminal and the fulfillment center. As a result, customers can receive anything they order before midnight the very next day. (Kim Dae-chul, e-Commerce HQ) 

Kim Dae-chul from the e-Commerce HQ at CJ Logistics is known as the on-site operation expert who established the infrastructure and the operational process for the Naver Fulfillment Center. He was also in charge of operating a fulfillment center for iHerb, a global e-commerce platform, and Atomy, a global network marketing company, thus experiencing the beginning of the fulfillment business to the stabilization stage. 
 
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The secret behind the quick establishment the CJ Logistics e-fulfillment service was its exclusive, state-of-the-art technology. We already had advanced fulfillment centers using an automated, unmanned, and intelligent system, which was evolving into a stable, competitive, future service by adopting big data, AI, and automated guided vehicles (AGVs). (Kim Pyung-hwa, e-Commerce HQ) 
The secret behind the quick establishment the CJ Logistics e-fulfillment service was its exclusive, state-of-the-art technology. We already had advanced fulfillment centers using an automated, unmanned, and intelligent system, which was evolving into a stable, competitive, future service by adopting big data, AI, and automated guided vehicles (AGVs). (Kim Pyung-hwa, e-Commerce HQ) 

Kim Pyung-hwa from e-Commerce HQ at CJ Logistics is a planning and strategy expert who attracts and designs new e-fulfillment centers and supports the setting up and stabilization of e-commerce business. Her focus is on building an optimum logistics environment and systems. She is currently involved in building and supporting a new center for responding to customers who are operating in the Naver Brand/Smart Store.

She is designing a center that can respond quickly regardless of which customer enters the store through categorization, modulation, and standardization. She is also ensuring that she is building a system that can cut down the time needed to connect the systems of the shopping mall and the logistics company down to one week after they have signed the logistics contract. 
 

02 The optimum e-fulfillment process tailored to the customer  

The e-Commerce HQ that Kim Dae-chul and Kim Pyung-hwa are part of, is a newly established team with the combination of third party logistics that function as the fulfillment service and the parcel service, which is responsible for the last mile delivery. On top of that, there is also a logistics technology team that is part of the e-Commerce HQ that researches future logistics technology because a fulfillment service requires considerable expertise and IT capabilities to handle the millions of goods in the inventory in real-time.  

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Global network marketing company, Atomy, focused on improving the detailed logistics process that they have tailored to their customer business models. This is a case where we took charge of the entire process starting from product warehousing, inventory management, automatic packaging, attaching waybills, and loading, through to shipment based on our automated facilities and cutting-edge IT solutions. Through this, we set up an optimal e-fulfillment logistics service, offering a one-stop logistics service to the customer. (Kim Pyung-hwa, e-Commerce HQ) 
Global network marketing company, Atomy, focused on improving the detailed logistics process that they have tailored to their customer business models. This is a case where we took charge of the entire process starting from product warehousing, inventory management, automatic packaging, attaching waybills, and loading, through to shipment based on our automated facilities and cutting-edge IT solutions. Through this, we set up an optimal e-fulfillment logistics service, offering a one-stop logistics service to the customer. (Kim Pyung-hwa, e-Commerce HQ) 
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The Baekam Atomy Center is accelerating the advancement of logistics processes with CJ Logistics by introducing environmentally friendly packaging solutions throughout the entire logistics process. CJ Logistics is not only working with automated logistics services, it is also developing and operating an integrated logistics management system, eFLEXs for e-commerce companies. eFLEXs can process and manage the entire logistics process in e-commerce, from order collection to the last mile delivery.

It offers a one-stop service that ranges from order management to various cost settlement tasks, improving convenience and offering added value for the customers. You can also check different indexes right away to base decisions on for operating a shopping mall, and respond to various types of delivery requirements, including next-day delivery, early-morning delivery, and three-hour delivery from live commerce.


03 Sparking high-end innovation in the e-commerce logistics 

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It is not too much to say that logistics is the key to the success of the e-commerce business. The solid logistics network across the country together with stable delivery, differentiated technology, and expertise and know-how the company has accumulated over the years are assets, competitiveness and the foundation for future growth of CJ Logistics. 
The e-Commerce HQ is responsible for the future of CJ Logistics as it was made to merge Technology, Engineering, Systems and Solutions (TES), the core competence of CJ Logistics, the country’s best last mile delivery capabilities, and various other logistics operation capabilities. As a member of the team, I’m committed to doing my best with a sense of responsibility and duty. (Kim Dae-chul, e-Commerce HQ) 
The e-Commerce HQ is responsible for the future of CJ Logistics as it was made to merge Technology, Engineering, Systems and Solutions (TES), the core competence of CJ Logistics, the country’s best last mile delivery capabilities, and various other logistics operation capabilities. As a member of the team, I’m committed to doing my best with a sense of responsibility and duty. (Kim Dae-chul, e-Commerce HQ) 

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Kim Dae-chul and Kim Pyung-hwa, leading the paradigm shift in the logistics sector with their youthful energy. They are designing the future of logistics and its value to accompany the growth of e-commerce business and help consumers enjoy more convenience in their life. 
I will do my best to streamline our work for building and designing new centers, and if possible, take part in a phased process to ensure the stable conclusion of the project, and to grow as an e-commerce logistics expert in the future. (Kim Pyung-hwa, e-Commerce HQ) 
I will do my best to streamline our work for building and designing new centers, and if possible, take part in a phased process to ensure the stable conclusion of the project, and to grow as an e-commerce logistics expert in the future. (Kim Pyung-hwa, e-Commerce HQ) 
 

#TES #e-Commerce #WE DESIGN LOGISTICS #Delivering TRUST #Innovative #Leading #Trustworthy #CJ Logistics

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